The Waxahachie Convention & Visitors Bureau was a recent recipient of the Texas Association of Convention and Visitor Bureaus (TACVB) "People’s Choice" Idea Fair award in the Under $1,000,000 budget category.
This award was won for Cooperated Marketing, along with tourism partners at the Cedar Hill, Ennis, Grand Prairie and Mansfield CVBs for the "SoMetro Staycation" video series that the five teams collaborated on and aired on social media this summer.
"What I am most excited about more than the award is that our five cities south of Dallas (Ennis, Cedar Hill, Mansfield, Grand Prairie and Waxahachie) worked together to promote each other on the project," shared Laurie Mosley, director of the Waxahachie CVB. "Theresa Cohagen, the director of the Mansfield CVB, invited all of us in December 2019 to come together to think about marketing from a regional approach, and the SoMetro initiative was born!"
The award was presented during TACVB’s Virtual Annual Conference on Aug. 12.
In addition to the "People’s Choice" award for Cooperative Marketing, Waxahachie CVB won third place in the video portion in Under $1,000,000 budget category for the same project.
"I feel like our group was ahead of our time because since the impacts of COVID, we are hearing a lot more in our tourism education webinars about working with your neighbors to maximize your resources. The real creativity of the project also came from Tim Roberts, the multimedia manager, for the Mansfield CVB (and film school graduated of SAGU) who filmed and edited the videos," Mosley shared.
According to a news release, "TACVB’s Idea Fair promotes excellence in destination marketing. Goals of the Idea Fair awards are to generate awareness of the quality work done by TACVB members as they promote their destinations to leisure and business travelers. Members may enter their campaigns in the following categories: Tourism Branding & Advertising, Cooperative Marketing, Convention Promotion, Local Awareness, Sports Marketing, Website/Mobile Site/App, Video and new this year, COVID-19 Messaging. Each award contains three budget categories to allow participation from all TACVB members (Under $1,000,000; $1,000,000 to $3,000,000, and $3 million plus). "Judges’ Choice" winners are selected by a panel of judges comprised of tourism industry experts. A People’s Choice competition allows tourism industry peers to weigh in on their favorites as well."
"We had a record 119 entries this year," said Jodi Willard, TACVB Idea Fair chairman. "The winners encountered strong competition, and these awards are well deserved."
A link to the videos can be found on the Waxahachie CVB blog section of the site - http://www.waxahachiecvb.com/p/about/sometro-staycation-ideas .