Panera Bread in Waxahachie once again rolled out the Pink Ribbon Bagel on Oct. 1 in recognition of Breast Cancer Awareness Month.
“The Pink Ribbon Bagel is a freshly baked bagel made with cherry flavored chips, dried cherries and cranberries, vanilla, honey and brown sugar,” Panera Bread Public Relations Director Jessica Hesselschwerdt said.
Customers who purchase the bagel will be supporting cancer research.
“We will donate a portion of sales — 10 cents from each sold — to American Cancer Society,” Hesselschwerdt added.
The first Pink Ribbon Bagel was created in 2001 by breast cancer survivor and Tulsa franchise owner Sue Stees who wanted to support other survivors, according to Panera.
The article “Panera Bread to offer Pink Ribbon bagels in October” published on Sept. 30 in the Tulsa World further points out that Stees sold 27,000 bagels during the first year alone.
The idea was an instant hit and was soon taken nationwide by the company’s headquarters. Panera said it has donated over $2.6 million to breast cancer charities in the U.S. since 2001.
Sales of the bagel continue until Oct. 31.