Long lines, laughter and the fresh smell of pizzas in the oven marked the grand opening for MOD Pizza last Friday.

Over 200 people waiting in a line that wrapped around the towne crossing at 2210 FM 663 in Midlothian alongside families, students, chamber of commerce members, firefighters, police officers and even Mayor Bill Houston.

“Turnout has been great,” general manager Tony Hutchinson said. “We’ve been getting some really positive feedback from the residents here.”

Part of a summer initiative to expand their footprint in the Texas market, MOD Pizza held soft openings for their Midlothian location Wednesday and Thursday, where their menu was discounted by 50 percent for new customers. Their grand opening on Friday gave free pizza or salad to their first 52 customers, according to a Midlothian Chamber of Commerce email.

Even though MOD Pizza opened to strong attendance in its first week, volunteer Keith Duke said they hadn’t made a single cent in profits yet. That's because MOD Pizza donated their opening-day earnings to Generosity Feeds, a non-profit that Duke works for dedicated to fighting hunger across the nation.

“100 percent of pizza sales go to Generosity Feeds,” Duke said. “On every grand opening nationally, they give their pizza sales away on the first day.”

But after working over a dozen of MOD Pizza openings already, Duke said the Midlothian location is doing something he never saw before: they’re donating their Saturday profits as well.

“This is the first one that I’ve ever experienced where they’re doing two different non-profits on two different days on their two biggest days that they have,” Duke explained. “They’re just giving it away. They have huge hearts.”

Hutchinson said the Saturday profits went to the Midlothian High school band boosters.

“Our owners believe that if you do the right things, good things will come to you,” Hutchinson explained. “That’s our goal here; just to stay active in the community and be as helpful as we can.”

Looking at a room bursting with full bellies and big smiles, Hutchinson said the opening was successful in taking that first step towards their mission.

“When we say that we’re a company that serves pizza to serve people, we really mean that,” Hutchinson said proudly.


David Dunn, @DavidDunnInTX