WAXAHACHIE — With a new year comes a new look and brand for the Meals on Wheels of Johnson & Ellis Counties including an updated image, logo, and tagline. The New Year also signifies the organization’s 40-year anniversary of assisting locally disabled and senior residents who remain independent.
The makeover was a decision made by the board of trustees who felt as if it was time to give the organization a new face.
According to the press release, “The local rebranding is an extension of the Meals on Wheels America’s (MOWA) brand. The logo represents a national movement of everyday people, working together to make great things happen. The new tagline, 'Together, We Can Deliver,' used in conjunction with the new logo, sums up the mission perfectly. With the help of volunteers, donors, businesses, churches, civic organizations, and countless others, Meals on Wheels can deliver a meal and a smile to those in need. MOWA conducted extensive research and a strategic process before adopting a new brand. Rebranding can be an expensive process, but by adopting the MOWA brand the local organization benefits from their research and design experts.”
Doyce Miles, a Waxahachie resident and owner of Northgate Hair Design, has volunteered his Thursday’s to make Meals on Wheels deliveries throughout Ellis County for nine years.
“Meals on Wheels is a good way to ensure a healthy meal and breakfast for the following morning. It’s a great way to give back to the community and to those who can’t do for themselves,” Miles said. “It’s rewarding to know that you’ve done something for someone who needs your help. Sometimes people only need it for a short period of time or some people are on it for years.”
Interim Executive Director of Meals on Wheels of Johnson & Ellis Counties, Lindsay Parker shared in a press release that, “We felt the new branding was a smart fiscal decision for our organization. As we move forward into a new decade of service, we anticipate this fresh, modern look will bring added excitement and a new life, while creating a strong, instantaneous tie to this amazing movement. We want to emphasize to the communities and clients that we serve, that our look is different, but we are still the same organization on the inside.”
Between Johnson and Ellis Counties, approximately 2,400 elderly and disabled have been served since the organization's founding in 1977.
“There are two ways to volunteer. You can volunteer weekly, or if you don’t want to commit to it every week, you can be a substitute in case another driver is sick or can’t do their route that day,” Miles said.
For more information regarding Meals on Wheels and volunteer inquiries, Meals on Wheels is located at 503 Ferris Avenue, Suite D in Waxahachie and can be contacted at (972) 351-9943.
Kelsey Poynor, @KPoynor_WDL