WAXAHACHIE — The Southwestern Assemblies of God University Athletics Department announced a five-year agreement with Eastbay to provide Nike gear to all Lions athletic programs Friday.
According to details about the partnership from the department, Eastbay will outfit Lions and Lady Lions athletes across all 10 sports with Nike footwear, apparel and equipment. Eastbay, a worldwide leader in top athletic performance and lifestyle product for more than 35 years, is a subsidiary of Foot Locker Inc.
“We value the integrity Eastbay brings to our partnership,” SAGU Athletic Director Jesse Godding said. “Eastbay’s commitment to its customers, its reputation as a leader in outfitting team sports and Nike’s innovative product line make this a great fit for SAGU.”
The company will also serve as the apparel partner for SAGU with one of the largest inventories of Nike product in the industry. The partnership with Eastbay will provide SAGU access to premium Nike product in men’s and women’s sports, including basketball, football, baseball/softball, track, soccer, and volleyball.
Eastbay is a leading provider of athletic footwear, apparel, and equipment worldwide, offering the industry’s top brands, as well as the exclusive its specific brand of products. The company also partners with Bigfoot Hoops, one of the sponsors in the Las Vegas adidas Uprising Basketball Classic, and IMG Academy.
It's now found its way into the ranks of the National Association of Intercollegiate Athletics.
“Our goal is to help SAGU athletes perform to their full potential with the best performance shoes, clothing, and equipment in the market,” said Eastbay Team Sales Vice President Ken West. “We fully support the university’s mission of working together to develop strong teams, and we’re excited to help them in their pursuit of excellence. Our close relationship with Nike and access to its top-tier product and programs will help Lions athletes look and play their best.”