More information, more features and much more convenient to use - the new Midlothian Mirror Web site went live this week.

"We're all very excited about the new Web site and the opportunities it allows us in the dissemination of news, information and advertising. It moves us a quantum leap forward from our current site," said Neal White, Publisher of the Midlothian Mirror.

In addition to having a new look and "tons of new features," White said the new Web site is much easier to navigate and use.

"The new site is user friendly," White said. "One of the things I like best is the fact that we now have the ability to link related stories and visual elements on the same page. If there are related stories, they can be accessed easily through links embedded in the story. If there are multiple photographs, we can present a slide show on the page with the story. If there is a video, it will be embedded in the story - you no longer have to search or jump to different parts of the site to get the information you need."

Readers will also have the opportunity to post comments on posted stories.

While the new Web site will still be available free of charge to viewers, White said readers will be required to register to access the site.

"By registering, it gives us the ability to send our viewers an e-mail alert when important information is posted throughout the day," White said. "Being a weekly paper, we are delivered to homes each Wednesday. When breaking news occurs after the paper goes to press we will post breaking stories throughout the week on our Web site. Now we have the ability to send our readers an e-mail alert, letting them know those stories have been posted."

The e-mail alert feature will be phased in to the site within the next few weeks.

Another new feature of the site is the community calendar.

"The calendar is extremely exciting," White said. "Not only do our readers have the ability to submit items for posting on the calendar, we actually have the ability to provide various organizations their own calendar.

"For example, we could implement a calendar just for the Midlothian Parks Board - or for any organization or service club - to post their schedules or items of interest," White explained.

"And that's just the tip of the iceberg," he said. "It's exciting and it's all about improving our capabilities in being Ellis County's leading source of news, information and advertising."

The new Web site can be accessed at www.midlothianmirror.com.