Red Oak Health and Rehabilitation has announced it is the first skilled nursing facility in Ellis County to join in a voluntary national initiative, the Advancing Excellence in America’s Nursing Homes campaign.

The campaign seeks to accelerate the rate of quality improvement in nursing homes by promoting excellence in caregiving for nursing home residents, monitoring key indicators of quality in nursing homes and acknowledging the significant responsibility of staff in providing high quality care.

The Advancing Excellence in America’s Nursing Homes campaign targets eight measurable clinical quality and organizational improvement goals. Red Oak Health and Rehabilitation has chosen to focus its quality improvement efforts on reducing high-risk pressure ulcers, increasing staff retention and improving consistent assignment of staff.

“We strive everyday to provide the highest quality of care to our residents and patients, and we are always working on new ways to promote quality,” said Elizabeth White, director of nursing. “This campaign allows us to be a part of a broad national effort and indicate that, through data and measurable accomplishments, our efforts are truly benefiting our nursing home residents.”

The campaign is different from existing national quality initiatives in several respects. It encourages consumer involvement as an important aspect to achieving success. The campaign also acknowledges organizational and culture elements, such as the critical role of consistent staffing assignments and resident and family satisfaction, in improving care.

“We are also encouraging our residents and families to take an active interest in the goals of the Advancing Excellence in America’s Nursing Homes campaign,” said Roy Miller, administrator. “Consumers can sign up to participate in the campaign through its Web site. We are looking forward to find ways to work together to meet our goals of improved care.”

Red Oak Health and Rehabilitation is a Senior Care Consultants facility and has served Red Oak and the surrounding communities for the last five years. The 144-bed facility offers excellent inpatient and outpatient rehabilitation services including physical, occupational and speech therapies and compassionate long-term care.

Visit www.nhqualitycampaign.org.