KBEC Radio is showing their listeners just how valuable they are as they host their annual ‘Listener Appreciation Day’ at the H-E-B grocery store located at 101 S. Clay St.

The event, which will take place from 11 a.m. - 1 p.m. on July 27, is the station’s way of giving back to the communities that support them and it also allows the on-air personalities to meet some of the people they talk to on a weekly basis.

“We have been on the air for 52 years and we wouldn’t have made it without the support of the people who listen to us and call in to talk with us,” said KBEC General Manager Ken Roberts.

Through venues like the very popular, early morning flea market show, callers have been trading stories, selling items and getting to know the staff at KBEC for so long that according to on air personality Barry Wolverton, listener appreciation days are almost like family reunions.

“We have the best listeners anyone could ask for and they are loyal. We have had the opportunity to get to know many people throughout the years and when we hold these types of events it’s almost like a family get-together. It’s great to see so many familiar faces but we are always happy to meet new people as well,” he said.

Participants can enjoy free hotdigs and drinks and take part in a challenge that Wolverton is issuing to the Ennis listeners.

“When we held this event in Waxahachie we gave away 360 hotdogs. I am challenging the Ennis listeners to beat the Waxahachie crowd, so I expect to see them out and ready to show up the other guys,” he said.

Visitors that participate in the event also have the opportunity to sign up for a trip to San Antonio and many other contests the station is currently promoting.

The event is sponsored in conjunction with H-E-B grocery stores in the listening areas.