Each year the Texas Chamber of Commerce Executives, the oldest organization in the country for training and educating chamber professionals, presents awards for excellence in media design to its 600-plus membership at its annual conference.
The awards are intended to set a benchmark for other chambers across Texas with similar budgets. The media contest spotlights conventional classes of communication, with the Waxahachie Chamber of Commerce awarded trophies in several divisions in the statewide competition.
The Waxahachie Chamber received a first place in the Internet and Web site division for the third consecutive year, a second place in the brochure division for membership brochure and a second place in the marketing campaign division for the “Picture Perfect” branding campaign.
“It’s always nice to be recognized by your peers in the professional realm,” said Debra Wakeland, chamber president and CEO. “We are receiving recognition by respected media professionals before the statewide chamber community.”
The newly re-designed WaxahachieChamber.com Web site was launched in 2005 and the content is closely monitored by the chamber and CVB staff to create a user-friendly and practical site for visitors, members, and economic development prospects. It features an award-winning online membership directory, powered by Weblink Connect, where visitors can find and do business with more than 800 members by searching by name, category, or keyword. The Web site averages more than 30,000 referrals every month for its member businesses.
The membership brochure, designed by chamber member graphic designer Arlene Honza, with the assistance of chamber staff, was produced in 2006. It is a complementary piece to the CVB’s “Picture Perfect” campaign and offers membership benefits and an application.
The “Picture Perfect” branding campaign, developed by the Waxahachie Convention and Visitor’s Bureau, was launched in 2006 and includes a multi-media marketing campaign in newspapers, national magazines, television and radio. With more than 30 motion pictures or made-for-TV movies filmed in the community since “Bonnie & Clyde” in 1967, including three Academy Award winners, Waxahachie is the “Movie Capital of Texas” and is designated as “Picture Perfect” by the film industry.
The Waxahachie Chamber and the CVB combined their budgets for the media contest, and Waxahachie was placed in the $400,000-$599,999 budget category to compete against organizations of similar size.
For more information on the chamber and CVB, call (972) 937-2390 or visit online at www.WaxahachieChamber.com.