Starting Monday, Aug. 31, visitors to the Citizens National Bank of Texas Web site will experience a new look and improved navigation. The site offers many new features and fraud prevention tips to customers.

“With phishing and identity theft scams on the rise, we wanted to make all of our customers aware of the new look they will see when visiting the site so there will not be any confusion or suspicion upon arriving at the CNB Web site,” said Mark Singleton, president and CEO of Citizens National Bank of Texas. “Customers will see familiar faces that have appeared on our billboards and ads along with information on how to protect them from identity theft and Internet scams.”

According to recent studies, nearly 75 percent of consumers search for a bank or bank products online through various search engines. CNB sees revamping the Web site as a way to attract those consumers and those that might not find them through other channels.

“With the growth in our market area, we want to make sure we are reaching newcomers and the audience that is accustom to using the internet to assist them in establishing their banking relationship,” Singleton said.

One of the main reasons customers avoid using online banking and the internet  is due to fear or distrust of the security of the Internet when in actuality it can be a safer way to keep track of financial information, Singleton said.  

Through online banking, customers can access their statements, check balances, make transfers online and keep up to the minute with any activity on their account from the comfort of their own home or office without the worry of a paper statement sitting in their mailbox or being delivered to the wrong address, he said, noting that through CNB’s online banking system, customers can request to receive e-mail alerts such as if an account falls below a certain amount and when a direct deposit goes into the account, among others. 

“We welcome the opportunity to visit with our customers or potential customers in one of our convenient locations, but we also understand the importance of online banking and the benefits it offers our customers,” Singleton said. 

“Although e-mail and the Internet have become a main stay in our lives, it can also be the root of financial heartache,” he said. “Phishing scams that lure individuals to respond to an e-mail that looks like it is from the bank and asks for financial information can often lead to criminals accessing their account.”  

CNB of Texas will never e-mail its customers requesting them to update or verify their financial information, he said. Anyone who receives such an e-mail should contact the bank immediately at 972-938-4300. 

Visit the new Web site online at www.cnboftexas.com.

Established in 1868, Citizens National Bank of Texas is a $485 million in asset bank with 16 locations in Waxahachie, Midlothian, Red Oak, Ennis, Maypearl, Italy, Venus, Cedar Hill, Kaufman and Terrell.