WAYNE, Mich. — Ford’s Michigan Assembly Plant is
starting production of the 2012 Focus Electric, expected to be the
first five-passenger, all-electric car to achieve more than a 100
miles per gallon equivalent (MPGe) fuel efficiency rating.
Focus Electric also is the first of its kind to
feature faster charging, which will halve Nissan Leaf’s time to
fully recharge the battery and help drivers to more than double the
expected single-charge range in a busy day of driving and
The car headlines Ford’s transformed lineup,
one-third of which will feature a model with 40 mpg or more in
2012, building on the company’s commitment to give
fuel-efficiency-minded customers the Power of Choice.
“The Focus Electric is a shining example of the
leading fuel economy Ford is offering for each new vehicle,” said
Derrick Kuzak, group vice president, Global Product Development.
“Whether people want a hybrid, plug-in hybrid or full
battery-electric vehicle, we have a family of vehicles for them to
consider, providing a range of options to best meet their needs and
support their driving habits and lifestyles.”
Even with relatively stable gas prices, fuel economy
is the top purchase consideration for new vehicles. Nearly 45
percent of customers say fuel economy is their top consideration
based on a Ford survey of Americans in 36 cities this fall.
Styling is the next consideration, with only 16
percent of study participants saying it is their top purchase
Ford’s rollout of electrified vehicles began in
December 2010 with the 2011 Ford Transit Connect Electric – a small
commercial van built in collaboration with Azure Dynamics. Ford’s
other 40-mpg vehicles include:
• Focus SFE
• Fiesta SFE
• Focus Electric
• C-MAX Hybrid
• C-MAX Energi
• Three vehicles yet to be announced
With 20 years of Ford research and innovation behind
the software and hardware technology, the company offers proven
engineering and design with Focus Electric. Ford holds
approximately 500 patents on the hybrid technology used in the new
Focus Electric and its other electrified vehicles.
Focus Electric is designed to offer enough range to
cover the majority of daily driving habits of Americans.
Its expected 100 MPGe is better than Chevrolet Volt
and all electric vehicles with seating for five.
It will be the first electrified vehicle to offer
faster charging with 240-volt outlets, which can be installed in
customer homes. The battery can be recharged in just more than
three hours using a 240-volt charging station, about half the
charging time of the 2012 Nissan Leaf.
Faster charging with 240 volts also can extend range
as drivers can more quickly recharge between stops – up to 30 miles
per charge hour – so they can more than double the vehicle’s range
with multiple charging stops during a busy day of driving.
A unique value charging feature, powered by
Microsoft, will help owners in the U.S. charge their vehicles at
the cheapest utility rates, lowering the cost of ownership.
Focus Electric introduces new features and
technologies – including a unique version of the MyFord Touch
driver connect system especially for electric vehicles and a
smartphone app called MyFord Mobile that helps plug-in owners
control their vehicles remotely.
The sleek and stylish five-door hatchback is designed
to deliver real driving enjoyment as well. The all-electric
powertrain and single-speed transmission provide immediate
responsiveness and smooth acceleration when the driver steps on the
accelerator, up to a top speed of 84 mph.
The Focus Electric is a dynamic driver’s car, sharing
the steering, handling and braking feel with the agile, sporty,
fuel-powered Focus models upon which it’s based. At the same time,
the absence of a gasoline or diesel engine and outstanding
aerodynamics lead to a remarkably quiet, comfortable in-car
A limited number of Focus Electrics will first be
available in California and the New York/New Jersey areas.
Availability of the Focus Electric will expand in 2012 to the
remaining 15 launch markets as production ramps up.
The 19 launch markets also include Atlanta; Austin
and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles;
San Francisco; San Diego; New York; Orlando, Fla.; Phoenix and
Tucson, Ariz.; Portland, Ore.; Raleigh-Durham, N.C.; Richmond, Va.;
Seattle; and Washington, D.C.
Ford completely transformed Michigan Assembly Plant
in Wayne, Mich., into an environmentally friendly workplace with
flexible manufacturing capability.
With the new electrified vehicles and the new Focus
ST performance model also coming in 2012, Ford’s Michigan Assembly
Plant is the first facility in the world capable of building a full
array of vehicles – gas-powered, EcoBoost, electric, hybrid and
plug-in hybrid – all on the same production line.
The plant also features one of the largest solar
power generation systems in the state as well as several electric
vehicle charging stations, allowing the facility to operate on a
blend of renewable and conventional electricity.
Renewable energy collected by the solar panels
directly feeds the energy-efficient microgrid, helping power the
plant. When the plant is inactive, such as holidays, the stored
solar energy will provide power during periods of insufficient or
Projected energy cost savings are approximately
$160,000 per year.
The plant also has 10 electric vehicle charging
stations that recharge the electric switcher trucks that transport
parts between adjacent facilities – saving an estimated 86,000
gallons of gas a year.
Plus, 50 percent of the parts arriving for the
all-new Focus are packed in cardboard, are carefully collected,
sorted and recycled, as is the bubble wrap, the Styrofoam and the
water bottles used by employees.