WAYNE, Mich. — Ford’s Michigan Assembly Plant is

starting production of the 2012 Focus Electric, expected to be the

first five-passenger, all-electric car to achieve more than a 100

miles per gallon equivalent (MPGe) fuel efficiency rating. 

Focus Electric also is the first of its kind to

feature faster charging, which will halve Nissan Leaf’s time to

fully recharge the battery and help drivers to more than double the

expected single-charge range in a busy day of driving and

recharging.

The car headlines Ford’s transformed lineup,

one-third of which will feature a model with 40 mpg or more in

2012, building on the company’s commitment to give

fuel-efficiency-minded customers the Power of Choice.

“The Focus Electric is a shining example of the

leading fuel economy Ford is offering for each new vehicle,” said

Derrick Kuzak, group vice president, Global Product Development.

“Whether people want a hybrid, plug-in hybrid or full

battery-electric vehicle, we have a family of vehicles for them to

consider, providing a range of options to best meet their needs and

support their driving habits and lifestyles.” 

Even with relatively stable gas prices, fuel economy

is the top purchase consideration for new vehicles. Nearly 45

percent of customers say fuel economy is their top consideration

based on a Ford survey of Americans in 36 cities this fall. 

Styling is the next consideration, with only 16

percent of study participants saying it is their top purchase

driver.

Ford’s rollout of electrified vehicles began in

December 2010 with the 2011 Ford Transit Connect Electric – a small

commercial van built in collaboration with Azure Dynamics. Ford’s

other 40-mpg vehicles include:

• Focus SFE

• Fiesta SFE

• Focus Electric

• C-MAX Hybrid

• C-MAX Energi

• Three vehicles yet to be announced

With 20 years of Ford research and innovation behind

the software and hardware technology, the company offers proven

engineering and design with Focus Electric. Ford holds

approximately 500 patents on the hybrid technology used in the new

Focus Electric and its other electrified vehicles.

 

Faster charging

Focus Electric is designed to offer enough range to

cover the majority of daily driving habits of Americans. 

Its expected 100 MPGe is better than Chevrolet Volt

and all electric vehicles with seating for five.

It will be the first electrified vehicle to offer

faster charging with 240-volt outlets, which can be installed in

customer homes. The battery can be recharged in just more than

three hours using a 240-volt charging station, about half the

charging time of the 2012 Nissan Leaf.

Faster charging with 240 volts also can extend range

as drivers can more quickly recharge between stops – up to 30 miles

per charge hour – so they can more than double the vehicle’s range

with multiple charging stops during a busy day of driving.

A unique value charging feature, powered by

Microsoft, will help owners in the U.S. charge their vehicles at

the cheapest utility rates, lowering the cost of ownership.

 

Elec-tech 

Focus Electric introduces new features and

technologies – including a unique version of the MyFord Touch

driver connect system especially for electric vehicles and a

smartphone app called MyFord Mobile that helps plug-in owners

control their vehicles remotely.

The sleek and stylish five-door hatchback is designed

to deliver real driving enjoyment as well. The all-electric

powertrain and single-speed transmission provide immediate

responsiveness and smooth acceleration when the driver steps on the

accelerator, up to a top speed of 84 mph.

The Focus Electric is a dynamic driver’s car, sharing

the steering, handling and braking feel with the agile, sporty,

fuel-powered Focus models upon which it’s based. At the same time,

the absence of a gasoline or diesel engine and outstanding

aerodynamics lead to a remarkably quiet, comfortable in-car

experience.

A limited number of Focus Electrics will first be

available in California and the New York/New Jersey areas.

Availability of the Focus Electric will expand in 2012 to the

remaining 15 launch markets as production ramps up.

The 19 launch markets also include Atlanta; Austin

and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles;

San Francisco; San Diego; New York; Orlando, Fla.; Phoenix and

Tucson, Ariz.; Portland, Ore.; Raleigh-Durham, N.C.; Richmond, Va.;

Seattle; and Washington, D.C.

 

Building green 

vehicles cleaner

Ford completely transformed Michigan Assembly Plant

in Wayne, Mich., into an environmentally friendly workplace with

flexible manufacturing capability.

With the new electrified vehicles and the new Focus

ST performance model also coming in 2012, Ford’s Michigan Assembly

Plant is the first facility in the world capable of building a full

array of vehicles – gas-powered, EcoBoost, electric, hybrid and

plug-in hybrid – all on the same production line.

 The plant also features one of the largest solar

power generation systems in the state as well as several electric

vehicle charging stations, allowing the facility to operate on a

blend of renewable and conventional electricity.

Renewable energy collected by the solar panels

directly feeds the energy-efficient microgrid, helping power the

plant. When the plant is inactive, such as holidays, the stored

solar energy will provide power during periods of insufficient or

inconsistent sunlight. 

Projected energy cost savings are approximately

$160,000 per year.

The plant also has 10 electric vehicle charging

stations that recharge the electric switcher trucks that transport

parts between adjacent facilities – saving an estimated 86,000

gallons of gas a year.

Plus, 50 percent of the parts arriving for the

all-new Focus are packed in cardboard, are carefully collected,

sorted and recycled, as is the bubble wrap, the Styrofoam and the

water bottles used by employees.