Elevator pitch? Where did that come from? The “elevator pitch” is the few seconds or sentences you have to motivate someone you happen meet. If you happen to find yourself with someone important what can you do quickly to cause him or her to support your idea?

There is a Facebook competition to find the best elevator pitch. Chris Westfall, contest winner, visited with the Rotary Club about how to make the best, most effective pitch whether you are speaking, twittering or whatever.

Although its name connects to the elevator the subject is really about how you connect to others. If you happen across someone you have very little time to make your case. It is effective any time you are trying to get a message across. This is true whether it is something you sell, you are a political candidate trying to get elected or just trying to get a new idea across at your club meeting.

When creating your pitch ask yourself, “So what?” If you are president of the company or the garden club, “So what?” Why should that matter to the listener?

If you have great accomplishments, “So what?” How will that impove the situation of the listener?

You see, when you are presenting anything to anybody, his or her main interest is what it will to for or to him. You can say you are the president of the historic society and under your leadership the organization has doubled in size and saved several historic buildings. “So what? Other than improving quality of life what does that have to do with me?”

Try saying you are the president of the historic society and under your leadership the organization has doubled in size and saved several historic buildings and if you are interested in help with renovating your building we can chat over a cup of coffee. In that short statement you have presented who you are, some information to establish your credibility and involved the listener in a way that will benefit him.

Everyone should have a statement about his passion that will quickly let others know who he is, what he is about and how it will improve the listener’s lot. Remember, it’s not about you; it’s about what you have to offer. As you are generating a pitch keep it to three or four sentences and keep asking yourself “So what?” Keep your eye on the goal which is to offer to improve the listener’s life in some meaningful way.

For more information and to see Mr. Westfall making an elevator pitch to the A&M faculty visit his website at www.westfallonline.com. More information and resources are listed at http://www.thenewelevatorpitch.com. As Mr. Westfall says, “Why just give a speech…when hen you can deliver a message?”

For more information about the Rotary Club of Waxahachie where we believe in Service Above Self and doing things as a club we cannot do alone, visit the club website at www.waxahachierotary.org . You can find American flag subscription and bike ride forms on the website.