Looking around the membership of your club or association does it seem like there are a lot of grandparents and few recent college graduates?  

Have you discussed or wondered how the group will continue to exist if no new members come in?  

You have been part of an enjoyable, valuable activity but how will the benefits continue if everyone retires?  

On top of that the youngest generations are not inclined to be joiners.  Membership seems to them too confining for the benefit realized.

Perhaps you need to rethink how your club works.    

New member programs like the Rotary Red Badge program help newbies assimilate quickly. Perhaps there is something your club could provide in the way of a benefit for new people.  

Offering participation and engagement versus the long-term commitment of membership might attract some.  

Do you require membership before a new person can participate at all?  Why?  

There are so many competing choices that a clear statement of mission is critical. Can a potential candidate easily find what you are – or are not? Being value-focused instead of membership-focused draws in those who are of a similar interest.

J.R. Atkins, owner of “Something Different,” a social media advisor, explained how a group like the Rotary Club of Waxahachie might find itself needing revitalization and how that might be done with the help of social media.  

Atkins suggested asking yourselves, “If we were going to start the club over what would we do?”  

Some groups offer different benefits for different fees.  ould your membership criteria be the same?  Social media can help with communication with your current members and the outside world.

How do you use this new way of communicating?  

For this use you should concentrate on engagement instead of increasing size.  Promote the value you provide to others and enable lots of feedback, feedback, feedback.  

If you have a range of Internet media be sure they are connected. When a visitor comes to town and uses a smart phone to find you make sure he connects to your Facebook page, web page and can Twitter with you.

What is social media?  Is it those kids twittering in the mall or the people you see texting while they drive?  

Those are examples but what the term means to your club is an enormous group of communities created on the internet and used by individuals to communicate with or seek information from like-minded people who have joined the virtual group or community.  

You and your sisters can be a community that keeps in touch by Twitter and Facebook.  

Club members may be a community that keeps in touch by e-mail and Linkedin.  There are many examples of technology but they all allow us to seek out and communicate or find information we find important to us.  

Just to list e-mail, twitter, Facebook, Linkedin, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts and Youtube sounds intimidating but take a step at a time.  Look for someone who can use a media type and get help.

For more information about the Rotary Club of Waxahachie where we believe in Service above Self and doing things as a club we cannot do alone, visit the club web site www.waxahachierotary.org .  You can find your flag subscription application there.