I am so excited to announce that I will be teaching Facebook for Business from 6-8 p.m. Thursday, Sept. 26 for Waxahachie Lighthouse for Learning.

Registration has already started and people have begun signing up. However, it is not too late to sign up.

If you have been going back and forth about whether you should take the class, you still have the option of signing up at the door. No matter when you register, you wonít regret investing $15 to take part in the course.

The purpose of the course is to teach business professionals the ins and outs of everything a beginner needs to know about Facebook for business.

You will learn how to create and edit your profile, choose and change your privacy settings, find friends, old classmates, family members to befriend, accept friendship requests, upload your digital photos into Facebook photo albums, tag your friends and family in your photos, use Facebook applications, join fan pages to receive news from groups, organizations and businesses that you like.

Technology is advancing each and every day. People are finding new ways to promote, brand and market themselves and a business professional Facebook page is another way to get your name out there.

There are more than one billion people on the social networking site. Creating a business page will be a great way for you to connect to the right audience and build your customer base.

Letís face it. When marketing your business, whether itís a small business or corporately owned,† Facebook will help you get your information and the services you offer out there, improving your clientele and business growth.

You may be asking yourself whatís wrong with the traditional way of marketing. Well, in traditional marketing, the focal point is content sharing and creating a viral marketing effect. We donít live in that kind of face-to-face marketing world anymore. Therefore, traditional marketing is not enough by itself.

By making good use of Facebook marketing techniques, your target customer base can be expected to grow much faster in this new world.

It is observed that Facebook users tend to enjoy content sharing. For example, they like to post their own recent photos or share information about the good restaurants they have tried. Since social networking works to connect people, giving good comments or recommendations by users to their friends would be a more effective way to promote your business.

Also, trustworthy recommendations tend to have stronger positive effects than normal advertising. This would further create a viral marketing effect as good messages are passed on from one person to another by word-of-mouth.

Therefore, in order to become successful in Facebook marketing, companies should promote their products, services and brand names by building trust among their target audiences on the Facebook network.

If you are looking for a way to expand your customer base and a more creative way to promote your business, then Facebook for business is the class for you.

I canít wait to see all of you Thursday.

Melissa Cade is a journalist for Waxahachie Newspapers Inc. Follow her on Facebook.com/MelissaCadeWDL. Contact her at 469-517-1450 or melissa.cade@waxahachietx.com.