J.O., a Fort Worth-based full-service marketing agency, and Innovador LLC, a Fort Worth-based full service marketing and management consulting firm, announced today that Mary Margaret Richter has joined the two companies as a joint sales account executive. 

In this position, Richter will work with J.O. and Innovador’s presidents, staff and subcontractors to lead the business development efforts for both firms. J.O. has a strong design and branding strategy history while Innovador has a strong record of public relations and western interest business success. Richter will be responsible for developing a sales plan to compliment both companies’ strengths as full-service agencies. 

“Mary Margaret has a fiery and creative spirit that I think will take our clients’ business challenges all in stride,” said Jennifer Henderson, president and founder of J.O. “I’m excited to have her working for our brands.”

Richter holds a Masters in Business Administration and Bachelor of Business Administration and Marketing from Tarleton State University. She spent the last two years at Panhandle Slim, where she coordinated marketing, managed all endorsements, venue sponsorships and coordinated all aspects of trade show involvement. Richter previously worked for seven years as a realtor at Williams Trew Real Estate Services. 

“Mary Margaret’s professional experience combined with her passion to preserve and promote the western lifestyle makes her a perfect fit for Innovador,” said Susan Watt Foster, president of Innovador. “We are thrilled to have her on our team.”

Richter is a 6th generation Texas rancher, has won more than 100 buckles and 20 saddles at rodeos across the country and still competes in team roping. She is active in the community serving on the Board of Directors of the Fort Worth Stock Show and Rodeo, as event chairman for Windy Ryon Memorial Roping and as a committee co-chair for Young Guns for the National Cowgirl Museum and Hall of Fame. Richter also received the Mitzi Lucas Riley Award, which recognizes young adults who promote Western heritage in the community through education and volunteerism. 

About J.O.

J.O. is an award-winning advertising, design, marketing and public relations agency with fresh ideas, solid concepts and proven results. Founded in 1998 by Jennifer Henderson, J.O. has grown to include ten staff members, two paid interns and an impressive client base. J.O.’s mission is to partner with growing enterprises to generate new revenues through original and strategic communications by virtue of tenacious talent, an instinct for innovation and a passion for our clients' profitability. J.O. transforms its creative thinking and innovative ideas into a product that meets the objectives, deadlines and budgets of each project, specializing in strategic planning, marketing, public relations, social media, branding and web design. For more information please call 817-335-0100 or visit www.jodesign.com.

About Innovador LLC

Innovador LLC is a Fort Worth-based full service marketing and management consulting firm. With a large talent pool of independent professionals to choose from, Innovador selects the right team of senior-level proven professionals for each project and can handle a broad range of marketing and business management tasks including advertising, public relations, strategy development, new media, brand identity, production, operations and financial restructuring. The Innovador team has experience in a wide range of industries, and has worked for companies of all sizes, from local firms to Fortune 500 companies. For more information, please visit www.innovadorllc.com or call 817.313.4818.