In support of the TCU Horned Frogs, Hulen Mall announces that Go Purple Friday! returns to the shopping center on Friday, August 30, the day before the school’s opening game against LSU. Every Friday through November 22, participating retailers with a purple logo in their windows will offer exclusive discounts to every shopper wearing purple.

Entering its fifth season, GO PURPLE FRIDAY is described by Fort Worth Mayor Betsy Price and TCU Director of Intercollegiate Athletics Christopher Del Conte as a positive community initiative designed to show Greater Fort Worth’s support and pride in Horned Frogs football.

In addition to the retailer discounts, on select Fridays throughout the season, SuperFrog and the GO PURPLE FRIDAY street team will make appearances at Hulen Mall, interacting with shoppers and staff and rewarding individuals who are wearing purple with TCU branded merchandise and giveaways.

“It’s a fall tradition – on Fridays during football season, every shopper is a TCU fan and every shopper’s favorite color is purple! As well as shoppers, our retailers love GO PURPLE FRIDAYS and look forward to catching the school spirit and offering those special discounts,” says Debi Martinez, marketing manager for Hulen Mall. “This year, the Fridays are going to even more fun with SuperFrog and his fans dropping by on  special Fridays. We don’t know the schedule as of yet, but we will post it on the Hulen Mall website and Facebook page as soon as we have the dates.”

GO PURPLE FRIDAYS are scheduled for September 6, 13, 20 and 27; October 4, 11, 18 and 25; and November 1, 8, 15 and 22. For more information, visit> .

With three major department stores, more than 140 specialty retailers, The Movie Tavern and a new Restaurant Plaza featuring Abuelo’s Mexican Restaurant, BJ’s Restaurant and Red Robin Gourmet Hamburgers, which will open Monday, August 26, Hulen Mall is Fort Worth’s premier one-stop dining, entertainment and shopping destination. The center recently completed a multi-million dollar renovation which included the addition of numerous shopper amenities and aesthetic upgrades, such as all new tile flooring, enhanced lighting, new children’s play area, refurbished Food Court, new family restroom and more. Become a fan of Hulen Mall on Facebook. Hulen Mall is at I-20 at Hulen Street, exit 433. For information, visit>  or call 817.294.1205.

Hulen Mall is owned and managed by General Growth Properties, a fully integrated, self-managed and self-administered real estate investment trust focused exclusively on owning, managing, leasing, and redeveloping high-quality retail properties throughout the United States. GGP's portfolio is comprised of 123 regional malls comprising 124 million square feet of gross leasable area. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. For further information please visit