Innovador LLC, a marketing and management consulting firm, announced today that Billy Bobís Texas has named the agency its marketing, public relations and advertising agency of record.

Formed in 2009 by Susan Watt Foster, Innovador LLC takes full advantage of todayís technology and maintains a deep pool of talented, independent professionals who combine forces to meet the business goals of clients.

ďHaving the opportunity to work with the Billy Bobís Texas team is a huge honor for us,Ē said Susan Watt Foster, president of Innovador. ďWe are confident we can continue to build the iconic Billy Bobís Texas brand locally and across the world.Ē

Innovador will handle marketing strategy, media planning and placement and oversee public relations and design efforts in relation to the venue.


Innovador LLC is a Fort Worth-based full service marketing and management consulting firm. With a large talent pool of independent professionals to choose from, Innovador selects the right team of senior-level proven professionals for each project and can handle a broad range of marketing and business management tasks including advertising, public relations, strategy development, new media, brand identity, production, operations and financial restructuring. The Innovador team has experience in a wide range of industries, and has worked for companies of all sizes, from local firms to Fortune 500 companies. For more information, please visit or call 817.313.4818.


Billy Bobís Texas, the worldís largest honky tonk, hosts over 300 live music concerts annually, is home to live bull riding, a 4-Star restaurant and retail store; all in a world class, authentic Western venue! There is something for everyone at Billy Bobís Texas. For additional information and ticket purchases contact Billy Bobís at 817-624-7117 or visit†