HORACE, N.D. (AP) The head of a new North Dakota-based sunflower business says he believes the company's new plant in Lubbock, Texas, is the most technologically advanced sunflower seed roasting facility in North America.

SunGold Foods CEO Bob Majkrzak (MAY'-shack) presided over a ribbon-cutting ceremony Friday at the facility, which will produce in-shell sunflower seeds to be sold as snack food.

Majkrzak says the plant has unique equipment that controls moisture and monitors salt levels for specific products. The technology was developed at the company's North Dakota facilities.

The plant has 40 employees. Majkrzak says there are plans to hire 65 more workers in five years.

SunGold Foods is based in Horace. It is a subsidiary of Fargo-based Red River Commodities Inc., which also has a bird food plant in Lubbock.